Why do we find one place appealing and feel uneasy in another?
Why are we attracted to one product over another?
Color—whether architectural or in products—accounts for 60 percent of our response to an object or a place.The "buzz" about color is usually called "color psychology." But the effects of color are subtle and significant; physical and psychological.
Wherever we go we respond to color, but the importance of color is often underestimated. Color use is important to us personally in our homes and in the places where we work.
When the color's right, it can:
• Enhance feelings of health and wellbeing
• Modify perceived temperature — make your space feel warmer or cooler
• Transform perceived space — make your space feel larger, or more cozy and intimate
• Illuminate dark areas
• Create mystery and romance in dull areas
• Energize static areas
1. Where is the room?
2. How many windows are there and which direction do they face?
3. Is there landscaping outside that will have an effect on the colors in the room?
4. Who will use the room, and what will they do there? Is it private or community space?5. Will it be a sociable and active place, or a peaceful place? How do I want it to feel?